1. Identity of the Data Controller & Scope
Pursuant to the EU General Data Protection Regulation (“GDPR” — Regulation (EU) 2016/679) Articles 13 and 14, the ePrivacy Directive (2002/58/EC as amended by 2009/136/EC), and the Turkish Personal Data Protection Law No. 6698 (“KVKK”) Article 10, the Data Controller responsible for personal data processed via cookies on this website is:
Company Name: Else Home Furniture & Bed Systems Manufacturing
Registered Address: Ambar Freezone District, Kayseri Freezone 29th Street No: 35, Melikgazi / Kayseri, Türkiye
Privacy Contact Email: info@elsehome.com.tr
2. What Are Cookies & How Do We Use Them?
Cookies are small text files placed on your device when you visit a website. Else Home uses strictly necessary first-party cookies to guarantee website security, prevent Cross-Site Request Forgery (CSRF), and store your verifiable consent receipt. Non-essential cookies — including functional language preference cookies, anonymized analytics cookies, and third-party media embeds (YouTube) — are disabled by default (prior opt-in) and are only activated if you grant explicit consent.
3. Cookie Categories, Purposes & Legal Bases
- Strictly Necessary Cookies: Essential for website security, session integrity, CSRF protection, and storing your cookie consent state. Processed under GDPR Art. 6(1)(f) (legitimate interest in maintaining a secure website), ePrivacy Directive Art. 5(3) strictly necessary exemption, and KVKK Art. 5/2(c) & (f).
-
Functional & Preference Cookies (Prior Opt-In Consent): Used to remember your chosen interface language (
ENorTR) across visits. Processed strictly on the basis of your explicit consent under GDPR Art. 6(1)(a) and KVKK Art. 5/1. - Performance & Analytics Cookies (Prior Opt-In Consent): Used to gather aggregated, anonymized statistics regarding catalog navigation and page performance. Processed strictly on the basis of your explicit consent under GDPR Art. 6(1)(a) and KVKK Art. 5/1.
- Marketing & Third-Party Media Cookies (Prior Opt-In Consent): Required to load embedded third-party video players (YouTube / Google Ireland Limited) on our landing page. Blocked by default until you provide explicit consent under GDPR Art. 6(1)(a), GDPR Chapter V, and KVKK Art. 5/1 & Art. 9.
4. Detailed Cookie Inventory Table
| Cookie Name | Provider / Type | Category | Purpose | Legal Basis | Retention |
|---|---|---|---|---|---|
else_cookie_consent |
Else Home (1st Party / Persistent) | Strictly Necessary | Stores the visitor's GDPR/KVKK cookie consent preferences, policy version, and consent receipt UUID. | GDPR Art. 6(1)(f) | 180 Days |
else_admin_session |
Else Home (1st Party / Session) | Strictly Necessary | Maintains form security, CSRF synchronizer token, and session integrity (HttpOnly, SameSite=Strict). | GDPR Art. 6(1)(f) | Session |
else_lang |
Else Home (1st Party / Persistent) | Functional | Remembers the visitor's preferred interface language (EN or TR) across future browsing sessions. | GDPR Art. 6(1)(a) Consent | 365 Days |
_eh_analytics |
Else Home (1st Party / Persistent) | Analytics | Measures anonymized page views and product collection performance metrics. | GDPR Art. 6(1)(a) Consent | 90 Days |
YSC, VISITOR_INFO1_LIVE |
YouTube / Google (3rd Party) | Marketing / Media | Used by the embedded YouTube promotional video player on the landing page (blocked until consent is given). | GDPR Art. 6(1)(a) Consent | Session / 180 Days |
5. How to Manage Preferences & Withdraw Consent (GDPR Art. 7(3))
Under GDPR Article 7(3) and KVKK Article 5, you have the right to withdraw your consent at any time with the same ease as granting it. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. You can modify or withdraw your consent at any time by:
- Clicking the floating “Cookie Settings” shield button in the bottom-left corner of any page or the “Cookie Preferences” link in the website footer,
- Using the “Withdraw Consent / Necessary Only” button at the top of this page, or
- Clearing or blocking cookies directly through your browser settings (Chrome, Safari, Firefox, Edge).
6. Your Rights Under GDPR Articles 15–22 & KVKK Article 11
As a data subject, you have the right of access (Art. 15), right to rectification (Art. 16), right to erasure / “right to be forgotten” (Art. 17), right to restriction of processing (Art. 18), right to data portability (Art. 20), right to object (Art. 21), and the right to lodge a complaint with a supervisory authority (such as an EU Data Protection Authority or the Turkish Personal Data Protection Authority — KVKK Kurumu).
To exercise any of your rights, please contact our Privacy Office at info@elsehome.com.tr or by mail at Ambar Freezone District, Kayseri Freezone 29th Street No: 35, Melikgazi / Kayseri, Türkiye. All requests are answered free of charge within 30 days.